SEO is a big part of just about any successful online marketing strategy. And if you’re a business owner looking to get more clients and make more money, SEO is a great place to start.
But what is it that makes SEO such a great option? And does it work for health professionals? Great questions, but before we get into those, let’s talk about what SEO is in the first place!
What Is SEO Anyway?
Have you ever looked at the search rankings in Google and wondered how they decide who shows up at the top of the search?
Is it random chance? Is it money? Is it as mysterious and mystical as the origins of the universe?
No, it’s none of these. The truth is Google wants you to be able to find what you’re looking for on their platform. That way, you’ll keep going back to it when you’re looking for answers. It’s worked for them so far!
So they’ve designed their system in a way that allows the best content to rise to the top. But how do they decide what the best content is?
That’s a secret Google closely guards. But they do release certain little tidbits of information, and general guidelines for what they consider a good website to be.
SEO stands for Search Engine Optimization, and it’s the process of lining your website up as much as possible with these guidelines so you can climb your way up to the top.
The Power Of SEO!
So, why should you care? It’s a valid question. What’s all this SEO business for? Why should you care if your website is at the top of Google?
Simply put, it can bring you an enormous number of new prospects!
Think of your own search habits. If you’re looking for something on Google, what do you do? If you’re like most people, you’ll type in the search, and click on the first option that pops up. If it doesn’t seem relevant, you’ll check the second or third. And if you don’t see it on the first page, you’ll probably try a different search.
But you’re not going to take anecdotal evidence as a good enough reason to believe in SEO. So here are some hard facts on just how powerful it can be.
Recent research has shown (http://marketingland.com/new-click-rate-study-google-organic-results-102149) that just the top three spots on Google get 55.1% of all clicks! That means more than half of people searching Google will choose those first three spots over every other spot on every other page on Google combined!
In fact, the very first spot gets more than 30% of all clicks!
So let’s put that in perspective.
Let’s imagine 1000 people a month were looking for someone who does exactly what you do (a pretty realistic number for many niches). Then imagine being first in line for all those people! Imagine more than 300 people coming to see your business every single month without fail.
And I mean really, take a moment to imagine it.
What would that do for you? How would your life be different if you knew you were getting the lion’s share of new business in your niche? How would you feel, knowing you were the top dog in your field?
That’s the power of SEO. That’s why you should care!
Going It Alone?
Now, anyone can do SEO. And I mean anyone! Anyone can take the time to learn and develop strategies, test them, refine them, and turn them into a lead generating machine.
You can take the maverick approach, doing everything on your own.
But if you’re like most business owners, you’re busy running your own business! You don’t have the time it takes to sink hundreds of hours into developing your own marketing plan.
It’s good to have some information about the basics of SEO, so you can make an educated decision about what you’re getting into. But after spending some time reading about it, you may discover that it’s a lot harder than it seems!
In fact, there’s more at stake than just not seeing results. There are all sorts of strategies out there on the internet. Some are good, and some are bad. Even worse, some were good for a while, but when Google changed things around those strategies became irrelevant, or even dangerous.
If you use some of these bad, outdated, or poorly thought out processes, you may end up getting BANNED from Google altogether!
What does that mean?
It means zero traffic.
Instead of getting a big chunk of the search results, instead of being the first in line and dominating your niche, you won’t even be in line at all!
You’ll be worse off than the guy on page 150,000! Are you willing to gamble with your livelihood like that?
But there is hope!
When you consult with a professional digital marketing company, you’ll have access to the thousands of combined hours their team has put into winning marketing strategies.
That means no confusion at trying to figure out how to market yourself.
No more stress over the other responsibilities you’re neglecting by trying to figure it out on your own.
No recklessly shooting in the dark hoping you won’t be punished by Google.
You can simply focus on what it is you do best: running your business!
So contact Cloud Surfing Media today for a FREE marketing assessment. You’ll discover more about your niche, your options, and how you can create a killer web presence that can help your business grow in ways you never imagined!